When I first starting researching car tires, I knew tires were important to the safety and quality of the ride. I never expected so much technology to go into the Michelin Premier A/S tires with EverGrip.
The desingers used 3D modeling and information from physicists, engineers and chemists. To test the tires, special GPS and tire shaver are used. Then to sell the tires, an illustrator/animator is hired to explain it all.
From now on, I’m spending a little more time researching before I buy new tires.