How to Write an Infographic

zabiscoinfographicsInformation and numbers are hard for the human mind to grasp without pictures or icons. In the early days of computers, charting could be done in spreadsheet programs such as Excel. Now there are whole new crop of websites dedicated to art of creating infographics such a Visual.ly and Infogr.am.

Typically, a company makes an infographic and allows websites and media outlets to publish the infographic for a credit and a link back.

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How to Create Unforgettable Product Trademarkable Names

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When you name a product you should be sure to check for certain qualities and be as creative as possible.

In 2006, I wrote the following article under the title “How to Create Product Names that Sell and Tell.”

If you search the title today, you will find uncreative people who copied the article verbatim, some of whom put their own name on the article. These are not the kind of people you would to name your product, because if they can’t write an article about product naming, then they obviously can’t name a product!

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Feel-Goodies on Vacation for Now

Those of you who are wondering what happened to Feel-Goodies®. We have learned that they will be delivered in a completely new format, in the near future.  We suspect, it’s going be revolutionary.