The History of Connected Cars

I have been writing about connected cars for some time, but not as long as they have been around.  The history of connected cars is fascinating and started in 1996 with Motorola and OnStar. The whole idea was to get help to people who are in car accidents. Last year, I was commissioned by a company in Germany to write a brief history of connected cars.  It has taken a while to get the design and software to work but the result is lovely and fascinating.

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The most important features of good automotive feature writing

There has been a recent trend in writing for everything to be a mashup of something previously written. I have seen articles supposedly by important sources that don’t reference where they got the information from. How do I know that the information is correct if I don’t know where it came from?

Feature writing requires the many features including citing of expert sources and fresh comprehensive information which is an art that few writers can do anymore.

Just because something is written and looks nice, doesn’t mean that it is true. Without citing sources news and even feature articles can be fake.

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How this freelance writer meets every deadline even impossible ones

Freelance Writer Now has the word “now” in the title because many people don’t realize they need a writer until the last-minute and then they want one “NOW!” It takes a talent, planning, skill and professionalism to deliver great writing on time.  I am proud that I was asked to meet what I thought were impossible deadlines and create articles that withstand the test of time.

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Why native advertising branded content will disrupt publishing and help writers

remingtonsaversondeskA few weeks ago, I received an email from a major media publishing company, asking if I would write branded content native advertising. The first thing I did was  to look up a definition of branded content and native advertising online. There is mention of BuzzFeed starting this phenomena and then the major publishers such as the New York Times, The Washington Post and USA Today. In these cases the advertiser and the publication work together to create content about the advertiser.

I understand why this happened, I have been a publisher since 2007 and have over two decades of experience writing.  The trend has been for people to increasingly read content on devices in which you cannot see the advertisements and it is difficult to click on the ads. On top of that, there is a trend for search engines like Google to not even send searchers to content that has too much advertising on it. Ad blocking software can remove ads from the web reading audience completely.

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